Matteo Atti
CMO at Vista
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Matteo Atti is the CMO at Vista, the largest on demand private aviation group in the world. His marketing and business expertise spans over 20 years working with leading global brands in luxury, fashion and telecommunications. Matteo started his career in Gucci during the Tom Ford tenure. Moved to Finland with Nokia to lead campaigns and retail communication ecosystems for thousands of shops across 160 countries. Back to fashion, he headed the business development team for Bottega Veneta, catering to the luxury fashion’s elite.
In London, he worked alongside Sir Paul Smith to inject a customer centric approach into the brand touchpoints, and refocus the business around its core attributes, products and brand. At Vista, Matteo heads a global team in charge of the entire customer journey, from market research to client acquisition, CRM, press, events, adv and digital, and harnessing insights about its UHNWI to introduce exciting innovation programs. Matteo holds an MA in Communication Science from Bologna University and a business qualification from Insead. He is also a lecturer in Luxury Business Development at the International University of Monaco and a guest lecturer at major academic institutions.
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