Genevieve Sweeney

When Genevieve moved to London following several years of working for global brands, she began buying and restoring old knitting machines called ‘Dubieds’ that she travelled to Scotland to collect. Spending time sitting in pubs, chatting to the owners of these machines, she became engrossed in their stories of working in the golden age of British knitwear and became heartbroken at the knowledge that knitwear production was now predominantly carried out in the Far East. This story sparked the idea for Genevieve to launch her own sustainable and ethical knitwear brand, entrusting her production to small knitting factories scattered around the UK.

She now works with heritage and innovative knitwear manufacturers based in the Scottish Borders, Derbyshire, Leicester, Oxfordshire, London and Hertfordshire. The exquisite yarn is predominantly sourced from Yorkshire and Scottish woollen mills. Attention to detail is of paramount importance to Genevieve – even the buttons are made by the last remaining UK button maker. Genevieve’s designs fuse heritage crafts with innovative yarns to create unexpected knitwear that helps keep the British industry alive.

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