Julie Herskin

Julie Herskin is the co-founder of sitre, the Danish intimacy and sex-wellness brand creating a new chapter for modern intimacy. After 10 years of working in advertising across London and Copenhagen, the idea for sitre emerged from a personal experience and a clear gap she couldn’t ignore. Today, she works alongside her co-founder Cecilie Hjelmager to develop skincare-powered intimacy essentials designed to make intimacy feel more natural, inclusive and design-led. Her work blends product development, aesthetics and storytelling, with a strong belief that pleasure, connection and body literacy should feel approachable, honest and entirely shame-free.