Frances Shoemack
Founder & CEO at Abel
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A former winemaker, Frances Shoemack left the wine trade to revolutionise the fragrance world upon discovering its petrochemical reliance and the lack of sophisticated natural alternatives on the market.
She works with Master Perfumer Isaac Sinclair and Dr Fanny Grau to develop an award-winning collection of 100% natural perfumes that challenge the conventional wisdom that natural fragrances must compromise on performance or sophistication. Twelve years on Shoemack remains at the helm, leading a team across Amsterdam, New Zealand and New York City, at the forefront of the natural fragrance revolution.
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